Wow! What an amazing few days we had at this years Professional Beauty Conference! 

We had the honour of showcasing our hair collection 'Alloy' at the event. 

'Alloy' was inspired by colour. The shapes created were soft but strong, with a lot of internal movement and texture. Classic cutting techniques were used to create the hair shapes. The styles in the collection are all quite versatile. They allow for movement from right to left to reveal different panels of colour. The colour in the collection was done by Style Director Susan. Colour placement and the choice of colour was done with precision.  The colours represent what is on trend and what is to come in fashion this year. Each look is quite androgynous. The collection plays with gender, leading to elements of boyish barbering.